My House is Worth WHATT?!?!


Have you ever received a comparative market analysis (CMA) from a real estate agent and were completely insulted by the suggested dollar amount?   Well, I must honestly tell you that a real estate agent does not randomly choose a dollar amount to give you. Moreover, I assure you that there is a method to the madness.

The harsh reality is that some neighborhoods or market areas appreciate faster than others. In fact, the value of your home today is NOT based on what you paid for upon purchase; it is not based on some improvements; the amount needed for you to relocate; the amount that you want; what your neighbors say; it is not what you owe; what you feel your home is worth; or the cost to rebuild the home. 

The pricing strategy revealed: a real estate agent objectively studies the local market area, specifically within a 1-2 mile radius.  The agent then considers the age of your property, the property features such as the number of bedrooms, the number of bathrooms, whether or not it has a finished basement, garage, etc.., the condition of the home, the home style: single-family, semi-detached, condo, etc…  The agent then compares your home to homes that are exactly the same and have sold within the last 90 days.  We also review the current competition (active properties) so that the pricing is competitive. 

Finally, the agent looks at what did not recently sell (expireds) because a home that did not sell could be the result of it being overpriced, poor condition, marketing efforts, or because of location. In short, an agent does  research to uncover the story of the neighborhood.

So for the most part, the suggested sales price is based on what buyers we recently willing to pay for a home that’s just like yours (SOLD).  

So before you get upset with the real estate agent who recommends a sales price that you don’t agree with, ask them to share the market research story of Your legal subdivision. 

And understand that the agent does not guess with your home is worth, instead we study the real estate market so that YOU can get the most amount of money and sell your home in the least amount of time.

And, as a result, we get to keep you as a lifetime happy customer and welcome the referral of your family and friends for generations to come – Everyone wins!

Until next time, Enjoy life’s journey!

Brenda Douglas Real Estate D.I.V.A. Distinguished. Indispensable. Valiant. Authoritative.
Keller Williams Preferred Properties


About Real Estate Diva Brenda Douglas

Brenda Douglas aka Real Estate Diva Brenda is a luxury/probate agent, blogger/vlogger, seminar leader, Diva Home & Lifestyle Podcaster & Co-Author. The DMV is one of the most desirable places to live, work, and visit! And I can help you live here. Whether you want to buy, sell or invest in a DMV (DC, MD, VA) property, I can help! Contact me to get started today at YouTube Channel: KWPP Mobile App:
This entry was posted in Uncategorized. Bookmark the permalink.

2 Responses to My House is Worth WHATT?!?!

  1. I have never heard about this concept. However I can see where it makes sense and this is something I will look into at a later date. Thanks for sharing


  2. I completely agree to this– we are in process to find a new house (see my latest post here and it spins my head completely that I can’t figure out how one block is worth more than another.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s